Simplicity, balance, elegance and proportion. Shareen Joel and her design team take a multidisciplinary approach to their work. It's just not interior architecture. Think creative branding management and product design even Shareen's stint with Ford working on car design. The spaces here are clean and crisp. There is a form follows function, modern minimalist feel but these are not cold spaces. Natural materials or infusions of whimsical and personal touches warm the rooms. I've included some of SJD's retail work as well. I always love checking out innovative retail and commercial spaces. I don't know if it's the industrial design influence or the interior architect one but the joinery details in SJD's work give me goosebumps.