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Franco's apartment

We've gotten a few reader emails lately with some interior design projects that I wanted to share so I thought I'd feature them all today. This first one comes from Franco. He is a brand manager in São Paulo and wanted to share his new apartment with us. It's actually more like a little peek, but I think the photography is superb so without further ado, welcome to Franco's Brazilian pad.

Reader Comments (15)

Looks great!

10 Feb 2011 | Unregistered CommenterKathy

its beautiful, minimal and masculine. i love it.

10 Feb 2011 | Unregistered CommenterJustyna

urgh. more vignettes that show us nothing, and, judging from that first photo, there's lots of goodness to be seen. please, if you're going to show off your apartment, show off your apartment, and not your shoes and stacks of magazines!

10 Feb 2011 | Unregistered Commenterpolish chick

I agree polish chick this set of photos doesn't show much design, it almost feels like an ad for hipsters.
2 pics of Perry Ellis tennis shoes is a wee much.

10 Feb 2011 | Unregistered CommenterTom

Have to agree with Polish Chick and Tom today. It's a perfectly nice place but there's nothing remarkable about either the photography (which appears to be more about "branding" than design) or the apartment itself.

10 Feb 2011 | Unregistered CommenterLin

Thank you Kim. I appreciate the attention. I hope people enjoy the photos.

10 Feb 2011 | Unregistered CommenterFranco Loutero

A place is more than about furniture and design, it's about the soul who lives there.

10 Feb 2011 | Unregistered CommenterLudmila Moreira

Nice apartment and photography indeed.

10 Feb 2011 | Unregistered CommenterBen Williams

I agree with Lud. Those phtos show us a lovely and peaceful place! luv it! Cosy! ;)

10 Feb 2011 | Unregistered CommenterED

Franco -

I think it looks great. I think there is an art to mastering the vignette, and you have done it. You're a great photographer. Judging by the comments on the post about my work, I could learn a few things from you :) Congrats - I think it looks good.

10 Feb 2011 | Unregistered CommenterJess - Nest Studio

Full marks for retaining the parquet flooring, it looks really nice. All in all, a nice blend of contemporary with a bit of retro.

I enjoy this style of photography and the style it depicts. It's like being in on the joke. I recognize all of his furnishings even if it's just a corner or a leg because Mr. Franco's pad contains iconic mid-century modern pieces...there is a lot of Eames, Herman Miller designs, etc. These vignettes aren't meant to be catalog photos...you have lots of retailer websites for that type of commercial photography. These furnishings show you what he's curating in his collection. The personal items show you something of the person...he seems like a creative person who loves Apple. ;-P

12 Feb 2011 | Unregistered CommenterH.Ru

I'm fell so happy to see a brazilian home in this page! congratulations for the pictures, very nice... i'm just sorry by the home dont have the brazilian colorful and happy soul...

14 Feb 2011 | Unregistered Commenterjanini

I agree with Tom... theshoes, the iphone and the laptop twice!

14 Feb 2011 | Unregistered CommenterAli

i love his place!

15 Feb 2011 | Unregistered Commenteramourette

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