Entries in grey (90)
One report, three interior stylists, one apartment, three ways. When Sweden's leading real estate brokerage firm Fastighetsbyrån wanted to know what effect styling a home for sale had on the price and how fast it sold they enlisted the aid of design psychologist Sally Augustin. Her report shows that home styling works if done correctly. The buyer must connect consciously and unconsciously with the home. They need to imagine themselves living there, moving right in, daydreaming and scheming how to get it. OK we all say. Fair enough. Nothing new there. That could have been the end of Fastighetsbyrån's research but ... they decided to take it one step further. They took one apartment and let three stylists, Mikael Beckman, Hans Blomquist and Tina Hellberg, mess with our minds and our hearts and make it into their version of our dream home. They put the research in practice. So now there is one apartment three ways and I have one big problem. I can't make up my mind which one I am moving into. They are all tugging at my heart strings.
First is classic modern by Mikael Beckman.
Jason Silli is an interior designer from Melbourne, who has worked in the industry for 10 years and this year started his own firm Jason Silli Design. He sent us photos of one of his recently completed projects in Mentone, VIC. It is a family home that was dull and uninspiring. He took it up several notches by added drama, colour, graphics and flair. Before photos to begin, including the former living room turned master suite.
And the bold results... (more details here)