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The 12 hour store – the iZettle stunt that made small businesses shine 

This post may not be related to interior design, but when I heard about this event I had to share. I am a big proponent of supporting small businesses - especially when my husband is about to embark on his own. A company called iZettle builds game-changing payment services and apps with the mission to make it easier to run a small business (ie. you can run your business on a tablet or smartphone and take card payments wherever you are). This company did something pretty remarkable last month. During six days in October, to show that iZettle is all about supporting small businesses and helping them take on the fight against domination by big brands, they did something no company has ever done before - they invited six of Britain's smallest businesses to open up their very own flagship store on Britain’s greatest shopping street (Oxford) - for 12 hours each.

This is what happened.



If you're looking for cool artwork, funky throw pillows, a duvet cover that did not come from Ikea, an original tote bag, then head on over to Redbubble - a diverse creative community and marketplace offering more than ten million pieces of everyday art that have personality, wit, soul and meaning. Redbubble connects more than 350,000 artists with people in more than 150 countries across a variety of canvases – from apparel and accessories to wall art and more. There is so much to choose from it's sort of ridiculous. And so much fun. 

Art prints - they are 100% cotton rag Giclée, printed on stunning 240gsm natural white archival paper with archival inks and floated so they fit all standard frames.

Throw pillows - one thing most art has in common is it’s quite dangerous to hurl at other people. Until now. Welcome to Redbubble’s Throw Pillows. As soft and comfortable as an alpaca full of marshmallows but considerably better looking. :-) They're 100% spun polyester pillows that come in 3 sizes, with the design printed on both sides. 

Tote bags - made from a durable, poly poplin fabric, double sided, full bleed printed....with a comfortable black cotton shoulder strap and available in three sizes.

Duvet covers - available in twin, queen and king, these are a brushed polyester printed topside with a soft cotton/polyester off-white underside and a concealed zipper and ties for securing your duvet inside.

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Bedroom inspiration

My bedroom is mind-numbingly boring. I can't wait to get started on it eventually. I want to hang my Moroccan wedding blanket on a wall somewhere in there (maybe across from the bed this time instead of as a headboard) and have a shelf with all of my nature/wunderkammer-ish knick knacks I currently house on my living room mantel. And I want it to be very serene. I was searching through my photo stash looking for inspiration, and I quickly realized that I do not want white walls or anything close to white (wow there alot of white-walled bedrooms out there....WHY?!). I think ideally I would like either dark brown or a medium grey-ish colour. We shall see. I have a bunch of Farrow & Ball paint samples to try out. Here are bedrooms I found that really work for me. 



Sköna hem

Elle Decoration



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Ikea experiment with time travel - part 2

About a month ago I shared with you a video that Ikea put together involving hypnotism, time travel and life-changing events. I received the video for part 2 and it is a hoot - waking up to a marriage proposal, suddenly becoming a parent to a teenage rocker son.... "The everyday is exciting! It’s on those seemingly ordinary days life happens and changes. And when it does, so does our home"..."In the new IKEA catalogue you can find solutions for every episode in life". But does it make the teenage son go away? ;)




Ikea experiment with time travel

Ikea never ceases to amaze me with their creativity in their products and in their marketing. This is hilarious. 

It’s no ordinary illusion. Together with hypnotist Justin Tranz, IKEA let young couples experience their future in a fascinating time travel experiment.

In the experiment, world-renowned hypnotist Justin Tranz put a young couple in deep trance before they’re being exposed with potential life-changing events in advance. Guided by Tranz, the young couple embarks on a time journey where different life predictions awaits them – from celebrating a birthday for their imaginary 6-year old daughter, to an odd meeting in the bathroom with the same daughters future boyfriend, years later.

"The everyday is exciting! It’s on those seemingly ordinary days life happens and changes. And when it does, so does our home"..."In the new IKEA catalogue you can find solutions for every episode in life", says Johan Wickmark, Global Catalogue Manager.