One day I stumbled across the blog of fellow Canadian, model Coco Rocha and she had written a post about a new venture of hers involving jewelry. Since I had been longing to update my sorry jewelry collection, I went to check it out (especially after reading a bit more about it).
From Coco's latest post: The launch of the Coco Rocha for Senhoa jewelry line marks the first time I’ve ever tried to sell a product that was entirely of my own creation. But more than that, this is a very special venture for me. I first found out about Senhoa at my wedding in France last summer. Lisa, the founder gifted me a beautiful Senhoa bracelet which i wore the first day of my wedding. She told me the story behind the making of the jewelry and Senhoa - Aged 4 to 19, these girls are rescued from brothels and human trafficking in Cambodia. Many of the girls do not have a family to return to as it was their families who actually sold them into slavery in the first place. The girls receive a full education and rehabilitation in the Senhoa program and when they turn 15 the are offered a job in jewelry making where they are paid better than school teachers. In just 2 years Senhoa now has over 50 girls in this program. Our slogan with the line is "accessorize your conscience" because unlike many of the purchases you might make for yourself, you don’t need to feel guilty about this one. Once the older girls are paid for their time as jewelry makers, all the profit goes to fund the food, medicine, shelter and education of the younger ones.
After reading the meaning behind Coco's jewelry and falling in love with the pieces, I decided to purchase the Chantha bracelet. It arrived yesterday and it is really beautiful. I took some photos of it with the assistance of one of the herd, Mimin. (How cute would a similar cat collar be?)