Posted on Fri, 30 Mar 2007 by midcenturyjo

Kim and I received an email from Jodie Fried. Jodie is the woman behind the inspired idea of bholu. The range includes cushions, throws, journals, slippers and a cute children’s range of line and cuddlies. Products are designed in Australia but brought to life by Gujarati women in India using traditional techniques and motifs drawn by children of the slums. Even better bholu is a Fair Trade company and part of the proceeds go back to the women and their communities, along with funding educational facilities for underprivileged children.

Images from bholu

J Lee says:

what a great way to create beautiful things for so many people in so many different ways!

susan says:

This makes very smart business sense, it’s good for everyone. I hope the proceeds they get are good. The pillows are wonderful, and I want those shoes in every color!

kim. says:

Her stuff is amazing, and what she’s doing is also amazing.

This is my attempt a attracting good karma to make up for the fur house post 🙂

jessie says:

I love the red pillows.

aww – love that you shared this with us … I love that we can find ways to bring more to our design than just the aesthetics, to be able to help people … amazing. would be great to find a way to turn blogging into a resource of pooling our resources to help finance projects like this one …or start ups

thanks guys – great way to end my friday with reading your blog! cheers

jax says:

FANTASTIC!! I was so moved that I had to share it on my blog as well. I love it – thanks so much.

Leave a Comment

Your email address will not be published.
Required fields are indicated by *