New Ikea site

Posted on Wed, 11 Apr 2007 by KiM

Jo and I received an email today from David Farrer Faz about Be Brave, not Beige, a microsite created for Ikea. There’s some hilarious videos of people dancing and a beige room that you can customize with some Ikea textiles (example I did below). “This campaign is a rallying cry to everyone who is tired of the bland beigeness which has taken over their homes in recent years. Enough of this tyranny of the middle-of-the-road, our houses should be bold, vibrant and individual.”

LOL. I went loud and proud!

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