I am addicted to real estate sites, I’m addicted to the Scandinavian look and I stalk Alvhem. This is what I have found on my latest visit. I think I have cracked their code though. Take a large Swedish apartment. Paint white, strip coverings from the floor, make sure the light is good, fill with fabulous furniture including an obligatory iconic chair or two, design a sexy kitchen, style with accessories from your own homewares store where everything is so covetable that it hurts, make sure your clothing props are hip, employ a talented photographer and sell sell sell.