Last Thursday was an exciting day. Iconic home furnishings brands Pottery Barn, Pottery Barn Kids and West Elm opened under one enormous roof in Brisbane. “Ho-hum” yawn those of you who have lived with the Williams-Sonoma group for many years. But not for me. The new kids on the block were bringing their heady mix of unique design, exceptional customer service and their renowned in-store experiences to Bris-Vegas and I wasn’t going to miss out on the media preview.
You know what? I was surprised. Not by the quality or the price point or that sales assistants are called associates but by the fact that even though I call myself Midcenturyjo it wasn’t just West Elm’s mid-mod urban vibe that appealed. No I was seduced by Pottery Barn too! I could move right in!
These are a few of the photos I snapped on the day including the handmade tile installation on the West Elm counter by local ceramist Kylie Johnson of Paperboat Press.
I’ll let you into a secret. I’m scheming on a way to move into the new stores permanently. I could so easily live in all of them.
This post was bought to you in collaboration with Pottery Barn, Pottery Barn Kids and West Elm.
Axie says:
Oh Jo, you're so funny- I feel the same way. I'm more of a minimal modern type myself, but whenever I go into a Pottery Barn or Crate and Barrel store I just melt into the comfyness of it all! I have no idea why- but my kids do laugh about it. If I could just get my eyes and my butt to agree on a style it would be heaven.
Raina says:
Oooooh, I know a certain Aussie chain that will will be giving its employees "Freedom" to go and take copious notes.
Some tips for the Down Under shopper:
1. WE's accessories are great, but their upholstery is crap.
2. PB has the better quality furniture, but their dinnerware chips and breaks easily.
3. The Kids stuff is darling and made well.
chris says:
can you provide the address?
midcenturyjo says:
Hi Chris. It's in Wandoo St Fortitude Valley. There's a map on the Pottery Barn website. See link above.
jesus moguel says:
cuándo llegará una tienda así a méxico???? saludos, me encanta tu blog.