One report, three interior stylists, one apartment, three ways. When Sweden’s leading real estate brokerage firm Fastighetsbyrån wanted to know what effect styling a home for sale had on the price and how fast it sold they enlisted the aid of design psychologist Sally Augustin. Her report shows that home styling works if done correctly. The buyer must connect consciously and unconsciously with the home. They need to imagine themselves living there, moving right in, daydreaming and scheming how to get it. OK we all say. Fair enough. Nothing new there. That could have been the end of Fastighetsbyrån‘s research but… they decided to take it one step further. They took one apartment and let three stylists, Mikael Beckman, Hans Blomquist and Tina Hellberg, mess with our minds and our hearts and make it into their version of our dream home. They put the research in practice. So now there is one apartment three ways and I have one big problem. I can’t make up my mind which one I am moving into. They are all tugging at my heart strings.

First is classic modern by Mikael Beckman.

Now Hans Blomquist‘s city bohemian version.

Finally Tina Hellberg‘s modern minialism.

If you pop over to the listing there is a handy way to scroll from space to exact space in the apartment to compare the styles. Photos by Marcus Lawett.

It’s the OTT entrance to a nightclub but my head is spinning with the possibility of including something like this somewhere in my house. Pretty Please. No that’s not me begging. That’s the name of the Melbourne club designed by Travis Walton.

A modern take on the Australian corrugated shed vernacular this interior alteration to an existing 3 bedroom 1919 house provides open plan living, dining and kitchen with study mezzanine above while sheilding the rear of the house from the prying eyes of the residents of the large block of apartments behind. Tamarama Semi-Detached by David Langston-Jones.

Somewhere to feed the soul. Somewhere to feed the body. And somewhere to do both. What? Don’t you read books and munch on a snack in the bath? This somewhere by Laurent Bourgois.

Perfectly imperfect. Manzara Ayvalik by Istanbul architects Gabi Kern-Altındiş and Erdoğan Altındiş. Modern minimalism within a once crumbling historic shell in a village on the Aegean Sea. See. What did I say? Perfectly imperfect. Available to let as a holiday home it’s my Wednesday daydream. I’m packing my swimsuit in my mind. More via Manzara Istanbul and Urlaubs Architektur.