When I was in Sydney last week there was one place I just had to visit, one store that has been calling me like a siren ever since I heard its name. Pure and General, a wonderland of an emporium in Potts Point. Owner Linda Gregoriou and manager Cassie Karinsky made me feel welcome and shared the stories behind their beautifully curated wares sourced from exotic locales around the world. These women share a passion and it shows. Although I had seen shots of the space as a whole nothing prepared me for the beauty in the detail. Everywhere I looked there was something exquisite, something I soooo wanted. My little point and shoot camera just can’t do this store justice. If you are ever in Sydney this jewel of a shop is a must visit.
Pure and General is at 114 Brougham St, Potts Point, NSW 2010.